Instagram is known for its aesthetic feeds, beautiful content, and large userbase. This photo-sharing app has an impressive audience of more than 1.16 billion people alone. There isn’t a brand out there that’s not on Instagram because of the dynamic reach the app offers.
Instagram is continuing its advertising efforts for brands and has increased its reach by 76 million people in the past few months. Although the app benefits B2C companies, B2B companies can also utilize Instagram for research and development.
Instagram is an effective marketing tool that doesn’t cost an arm and a leg. It also has a more significant reach, allowing businesses to grow an audience at a lower cost than traditional marketing.
In this article, we’ll list five proven tips for Instagram marketing that every business should know about. These tips are perfect for those who are just starting and those looking to brush up on their marketing skills.
- List three marketing goals
First and foremost, you have to know what your marketing goals are and why you want to market on Instagram. Do you want to advertise your products and services, raise brand awareness, or establish your company as a leading brand in the industry? Without goals, you’ll be posting content without purpose and miss out on an opportunity to connect with your audience.
Your marketing strategy is based on your goals, so knowing what they are in the beginning is imperative to avoid any confusion and miscommunication in the future. Before crafting your marketing plan, list at least three goals you would like to achieve with Instagram marketing.
- Get to know who your audience is
Posting content without knowing who your audience is is the biggest mistake you can make. Before you create any content, make sure you know who your target audience is. Once you know your target audience and who you would like to create content for, it’s time to get to know them.
You can do research by looking at content by other brands or competitors to get a feel of who their target audiences are. This will give you an idea of your consumers and what appeals to them. The more specific your target audience is, the better aim you will have.
- Prioritize engagement by interacting with your audience
Remember to interact with your audience regularly. Instagram rewards those who engage with their followers. So, don’t be shy and start replying to those comments. Don’t forget to respond to any messages in your inbox as well.
The more engagement a post has, the more likely it will appear on the Explore feed. You can also encourage your followers to engage with your content by utilizing stickers, call-to-actions, and many more.
- Consistently publish content
No one wants to follow an account that isn’t active. Consistently publishing content on Instagram is critical if you want to maintain your follower count and build a solid online presence. You don’t need to post every day, but you must keep your posts consistent.
If you’re just getting started and posting, every day seems overwhelming. You can try posting once a week and build up to however you feel comfortable. No business is exactly the same and every target audience is unique, so you might need to adjust your posting schedules accordingly.
- Observe your marketing efforts
Lastly, don’t forget to keep an eye on your marketing efforts. Instagram’s analytics called Insights allows you to measure your engagement, effectiveness, and reach. Insights is a great tool, whether you’re utilizing influencer marketing or relying on your content.
Observing and measuring your marketing efforts gives you an idea of how effective your marketing campaigns are and shows you what needs to be improved in the future.
Instagram marketing is both easy and challenging. It requires consistency, research, and patience. So, don’t be discouraged when your first posts don’t get enough love. Following the tips above, we hope your Instagram journey will be much easier.
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.