So you are considering Digital Marketing to make it your primary source of income or a part of one of your primary sources of income. If that is the case, then you have landed at the right place, or you are just here to take an idea of how it operates.
I will be trying my best to give you a fundamental, but very important structure of Digital Marketing.
Definition:
First thing first, what is Digital Marketing?
- General Explanation:
So Basically if we recall back at the time of television we used to enjoy shows and movies, it was the only thing that connected us with the other side of the world we live in.
As I said it was the only source of entertainment, knowledge, and news, altogether. Which brought a lot of traction and attention. So it made perfect sense for the brands to start marketing whatever they are offering as a product to market it on Television.
- Modern Explanation:
Digital marketing also has some resemblance to it. If you are a basic user of technology today then there is a definite chance that you have seen Ads whether you use Facebook, Youtube, or basically any popular social media platform. Or you can learn Guest Posting service and sell it as a service for digital marketing, or might use it to scale your own business.
- The Difference:
The main difference is that whenever an Ad is displayed on a TV channel, there is a 50% chance that you are interested in it, but there is also a 50% chance that you are not interested in it.
But with the Ads, you see on social media and different websites there is almost a 100% chance that you might have recently shown your interest in it. This is the very basic definition of digital marketing whatever is being marketed in front of you, in some way belongs to your interest.
Working:
Now the other question that might come to your mind is how it works.
- Assumption:
So imagine that there is a problem with the furniture of your house, so you think about resolving that problem, so in this modern age first case scenario will be that simply just google search the problem and expect a reasonable answer. You will get the answer from different websites, or from different video platforms as well.
But at the same time, you will be flourished with Ads as well, it can be anything but it will be mostly related to furniture only, there will be furniture professionals, people who repair furniture or applications that offer such services, there also a chance that you see an ad for brand new furniture.
The thing is, these ads are mainly managed by the search engine you are using. Most probably you will be using google, so ads are managed by Google. So what does google do? Google uses artificial intelligence to observe what you are searching for.
- Utilization of Data:
The next thing is not generally a question but a thing to keep in mind, whenever you are using these social media platforms, or any websites present on a search engine, that social media platform or that search engine, will Simply Collect Data.
This data will be sold to people who advertise, you can call them advertisers but they are known as Digital Marketers.
This whole process of analyzing user data, and selling it to the Digital Marketer, and then the ad is published by the digital marketer on the base of that data sold is called Digital Marketing.
How can we use it:
Now another very popular query comes into people’s minds is that how can we benefit ourselves from Digital Marketing. Well, it can be done in multiple ways:
- First thing is that you can learn how to do digital marketing and sell it as a service to others. Another thing is that if you have a business, you can also use digital marketing to scale it.
- Another thing is if you have a business but you don’t want to learn about digital marketing but you still want to get benefited from it then scale your business, then you can simply contact a social media marketer or a digital marketing agency.
- Now the question is what you need to learn to understand to learn digital marketing or ask a digital marketing company to provide because there are a lot of tools that one can use for scaling a business. The tools are as follows:
- Ads (Google Ads, Facebook Ads, Youtube Ads, Instagram Ads, etc).
- Search Engine Optimization (also known as SEO).
- Email Marketing
- Content Writing
- Guest Blog
- Now either you can completely learn these tools, or you can ask any digital marketing firm to let’s say do SEO Content Writing for your business.
- Or you can also ask for a complete package for all the tools. You can ask them to use email marketing, SEO content writing, and manage the ads.
- Or if you want to provide it as a service or completely understand it for your own venture you can also either provide all the tools or even though you can opt for a single tool for a short period of time if there is a lack of resources on your side One important last thing to remember
- One last important thing to consider as well is the Guest posting I call it a very open tool you can utilize this tool SEO for Content Writing, etc. Basically, you will be using it to do digital marketing in a more proficient way.
At Last:
You can still also outsource this task as well there are literally hundreds of digital marketing agencies that provide Guest Posting service