First impressions of anything are really important.
That is why it is critical to concentrate on website design. If you don’t get off to a good start with website visitors, you run the risk of losing them to competitors.
According to research, your website design accounts for 93% of first impressions of your business. As a result, it is critical for businesses to design an aesthetically pleasing website that is optimised for the user experience at every stage.
When a potential consumer finds your company online, you want to appear reputable and worth their time. As a result, investing time, money, and effort into establishing a beautiful, user-friendly, excellent website that reflects your legitimacy and brand image and leads browsers down the path of finally becoming customers is critical. Many companies opt to hire web designers from India that helps them to save their time and extra efforts.
Try these five website essential tips to ensure your website is helping your business succeed:
Include Contact Information Prominently
Examine your website objectively. Are you making visitors look for or guess how to contact you?
Many small businesses include contact details in the page’s header or footer. At the bare minimum least, provide an email address and a phone number. If you accept customers at your place of business, include your address. If you prefer to use a separate “Contact” page, include a huge visible link on your Contact page.
Include a live chat window
More than a quarter of customers prefer to get real-time online service than than phone a company, and B2B organisations who employ live chat enjoy a 21% increase in conversions. What’s the bad news? Live chat is used on only 8% of websites.
Aside from providing reliable and real-time help on your website, adding live chat tools into your webpage can also provide you with access to detailed analytics and your customers’ browsing history, which can be utilised to provide them with a more tailored experience.
However, simply providing live chat assistance isn’t enough; it must also be simple to locate and engage with. Make your live chat widget visible, preferably in the right bottom of the screen, so visitors can reach it immediately and without wasting time.
Make it mobile-friendly
Last but not least, modern websites must be readable on mobile devices. This is particularly true for small businesses, since clients may be searching for a nearby business on their smartphone while driving. A website that isn’t optimised for mobile devices may be penalised in search engine rankings.If you revamp your website, make sure it is “responsive,” which ensures it can adjust to mobile devices. The same is true if you buy a template.
Bring Your Design Up to Date With Current Standards
A website created in 2015 will appear dated when compared to one created in 2022. An out-of-date site design provides the idea that your company is also out-of-date. It’s better to update the complete website. However, if money and time are limited, update the homepage to make a good first impression. More pages will be modified as time and resources permit.
Request that your Web developer redesign your homepage. Or, if you’re a do-it-yourselfer, buy a low-cost template – you can get a professionally created template for less than $99. You can also outsource remote employees to outsource the web designing or development work.
A/B test your call-to-action buttons
Call-to-action buttons direct consumers toward conversion. In general, your CTA buttons should feature wording that is brief but actionable in order to entice people to do the intended action. To elicit a stronger reaction, avoid terms like “enter” or “submit.” Rather, use more robust verbs like “reserve,” “download,” and so on.-+
It’s also a great idea to A/B test your CTA buttons to eliminate guesswork and see which wording or button colours genuinely resonate with your audience. A marketing automation solution may be used to construct alternative workflows as well as provide versatility in testing various variants of your CTA buttons as well as their positioning on your website pages.
Important Takeaways
Taking the initiative to implement these tips on your website can result in dramatic changes that can help improve your site performance, experience, and customer conversions, but once you have a few of these tips in place, you may be thinking that the huge project at hand is to freshen up your website with a redesign.
Although this is undoubtedly the more scary project, you are not alone in your thoughts. So, if you’re not certain if a website redesign is something you ought to pursue, or if you just want to have a sense of what it takes, I recommend downloading this complete guide to have on hand.
This way, you’ll be one step ahead of the competition when the topic of website redesign comes up in your business, and you’ll feel more sure about what has to be done.
