Last Updated on April 18, 2023 by Tabraiz
If you were to ask the design team of any packaging company what the most significant advances in their field have been, chances are you’d get a variety of diverse answers.
New technologies have transformed the efficiency and quality of the design process for companies worldwide.
Influential brands recognize the importance of packaging in attracting consumers to their products when they are on the shelves. This is why there has been incredible progress in this area as more companies look to stand out in an increasingly competitive market.
One of these is the incorporation of 3D design into the packaging process.
To show why this is an essential part of the packaging design process, we will explore the advantages of 3D-based packaging design solutions. First, let’s look at why packaging is vital for brands.
It’s no secret that packaging is always a significant factor in attracting the customer’s attention and generating interest in purchasing the item.
Today, every possible interaction a customer experiences with a brand is an opportunity to convince consumers how valuable their products are for the price. It doesn’t matter if it’s an ad, an online store, or a product in a shopping aisle; every second counts.
If packaged correctly, an organization can leave an unforgettable impression on those who do not currently purchase from that particular class.
Product packaging is highly crucial, regardless of the target market.
Look around the toy aisle of any department store and notice how the packaging is designed to appeal to children. The most attractive, brightest colors are used to get kids to grab that item off the shelves and put it in the shopping cart.
Head to the electronics department, then walk to the headphone section. Check out the custom product packaging used by these brands. For example, the minimalist and clean design of the Beats packaging. Headphones have a certain “coolness” to them, and it’s obvious that companies that sell headphones try to convey that feeling through their packaging design in terms of look and feel.
Let’s discuss how 3D packaging design tools can help you create the perfect packaging design for your product.
Improvement in Packaging Design
3D packaging solutions can save brands money and increase efficiency by improving the packaging design.
As packaging increasingly influences brand image and sales, companies are beginning to invest in packaging design strategies.
You are undoubtedly correct that 3D design tools have become among the most sought-after investment options. Here’s why.
Easier to Visualize
If you are unfamiliar with 3D packaging design tools, designers can visualize how their designs will appear by seeing the image on the screen in 3D using their computer screens.
This makes it easier for designers to get an accurate view of a digital representation of the actual product. There is also less guesswork, and manufacturers can expect an efficient process with fewer interruptions and mistakes, which is typical of traditional design techniques.
Physical prototypes for packaging that take too long to create or aren’t supported are another problem that 3D solutions address. Before the advent of digital technology, many companies relied on their 2D designs to determine the best time to make an initial packaging prototype. The whole process was long, and if the design wasn’t perfect, it was rejected.
3D technology can significantly speed up the process and avoid the purchase of physical prototypes.
The Store Visualizer lets you view and interact with your package in an interactive 3D environment. You can also gather consumer information to determine how your products will perform on the shelf.