10 Low Budget Marketing Strategies for New Startups In 2023


Last Updated on January 21, 2023 by Salman Khan

Either you are in the process of launching a new business or already have one, having online strong visibility of your brand is incredibly indispensable. Starting up a new business is always intimidating and challenging task, yet, your great effort and hard work remain positive in this process. However, effective marketing does not require a lot of money. Of course, higher budget marketing strategies improve a lot of visibility and consistency; nevertheless, lower budget marketing strategies can be brought a great change in your business. Using best marketing strategies is an only way to promote your products and services.


YouTube is the subsequent largest search engine after Google. Most companies and business are interesting to advertise their products through YouTube. Getting a contract about the product’s publicity will be very beneficial for you. By investing some amount of money, you can assess to the regional you tubers who have a large number of subscribers. These you tubers can promote your products.

However, you need to upload creative and interesting content on your platform that can grab the attention of the visitors. It is the cheapest way to start your business. Along with that, you can create your own YouTube channel where you can upload information about products and services.

Content Marketing

Content marketing is the most famous form of marketing that builds and provides creating, distributing and publishing content for beleaguered audiences through the use of the internet. Companies use it in order to grab the attention of the businessmen and expand their customer base. Content marketing can increase your online sales and can be advantageous to gain success. Content marketing is also the cheapest way to build your business, because, here no need to invest a large amount of money.

By setting your blog for your business purpose and uploading interesting and productive content can be beneficial for you. Make sure that your published content is informative and entertains to the readers. Creating videos, podcasts, ads in newspapers, info graphics and posters are very unique ideas that you can use to increase your traffic. You should publish social topics and useful information for the people. 

Google My Business Account

By creating your Google my business account, you can show up your business in Google searches and in this way people can find you easily. An additional benefit is that your business will be visible on Google map. It will give you authority among your audience. So, creating my Google business account is a low marketing strategy for the new startups in2022. 

Social Media Marketing

Famous social media tools such as Face book, Instargam, Twitter, LinkedIn and Reddit are very useful to build your community and business. By using social media accounts and increasing your visibility, you can earn a billion dollars. There is no need for the cost to set up your account. By installing any application, you can create your account. This process is completely free. After creating your account and putting creative, relative and interest content will improve your traffic. As we k people spend a lot of time in social media platform and buy different products by getting awareness these platforms such as shoe or trousers. Yes, of course, quality/rate/and design of your products also matters. 

Build Your App

If you have skills and information to build an application then it is the best choice to start up your business. After building your application and building the trust of the customer, you can sell your application. Building an application is not too much expense. By investing money to the different companies, you can gain traffic or your app visibility. Another way to introduce your application is the use of mobile numbers. For example, if you have advanced software, you can share your link to hundreds of numbers by one click. By creating an account on social media, you can give awareness to the people about your product. 

Use VoIP Service

VoIP stands for voice over internet protocol. It is related to making phone calls through the internet. By getting a VoIP service, you can build your traffic. Use of VoIP service to make phones call is better than the traditional phone services. 

Shoot Marketing Video 

By creating a video about your product you can increase your visibility in the Google search engine. After shooting your marketing video, you should share it online tools. By sending it on social media account, you can improve your traffic and people will buy your product in which you are interested. Try to know the different and unique thoughts that people are not adopting. However, you need to understand that video shoots involve in production and planning.

Make a solid plan for your shooting process. Keep in mind what will be the frequency of your new videos. Map out the latest and good content. Staying ahead is the best option but don’t be too much advanced. Use the best camera to capture your video and get help from your friend. Along with that, you should use video editing software.

Post on Quora

Another best and low budget marketing strategy for the startups is posting on Quora. Quora is a famous website where businessmen can post any question in order to get its answer. It works like Pinterest where you have to select a number of topics in which you are interested. Same here, select a topic in which you are interested and give answers to the top stories. Quora is very useful, because, it helping people to get their marketing goals with low or zero budget.

Leave Comments below Articles

Select relevant blogs and sites and leave comments below articles. This is an outstanding marketing strategy for the new startups, however, keep in mind that your comments should be authentic and realistic. Don’t use a single word for leaving comments. Provide an original piece of feedback and give awareness of what you do.  For this purpose, create an account and add your business profile logo. Read a few articles and give your feedback. 

Guest Posting

By making social media friends and building strong relations with them, you build your traffic. Guest posting is an advanced marketing strategy that bloggers are exchanging.  In the exchange, you should write an article that is related to your company and can get back links. Backlinks are a useful way to improve the authority of the company and building your trust. Along with that, you can create a subscriber list and launch your email marketing.

Author Bio:

Robert Fawl is a professional Content Writer based in London, UK. He is an author and blogger with experience in writing different academic assignments. Currently associated with Dissertation Writers UK. If you need masters dissertation help to write your dissertation, you can contact him.